The Dangers of Employee Advocacy
Before I get into the dangers, let’s first understand what employee advocacy is. It’s getting employees involved in amplifying your organization’s brand message through their own personal and social...
View ArticleAOL Has Guts. Do You?
We all know the story of the first day on the job, and things not seeming the same as they did in the interviews. Is your advertised culture what it really is? It’s tough to compete for talent. Some...
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Brandful Approach Gains Momentum
Last week, I spoke to a fantastic group of Long Island human resource professionals who understood the value the workforce can bring to the brand. While I do give a lot of presentations, I enjoy...
View ArticleHow Employee and Customer Fans Make IKEA Brandful
I’m always on the lookout for brandful examples. Recently, I spoke to Rich D’Amico, Deputy Marketing Director, IKEA USA to find out the inside scoop on the IKEA brand and how they create both employee...
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